Lukas has worked with SEO campaigns small and large. Conversion and brand marketing are what we focus on here at Nip Eye Graphix. I cut my teeth on ranking extremely competitive keywords for SEO agencies. Now I run my own agency.
Consulting packages can be used for any of the services that we offer.
(Services are also available for a $150 hourly fee)
If you need an optimized website, you should consider hiring an SEO consultant for the job. They work directly with their clients to create the perfect traffic and business for your online website. After SEO practices are implemented, usually within 60-90 days, your website will start ranking high. SEO companies can keep you up to date with reports and tasks to keep your website as number one on the search engines.
Tasks an SEO company can do:
Analyze your website
Determine specific keywords
Look at your link analysis
Compare your site to competitors
Come up with a SEO plan that works
80% of people searching online click organic listings, while only 20% click ads.
If you are a website owner, you are going to need an SEO firm that has you in mind. You may have a website that looks great, but when it comes to creating a website that is fully functional in terms of traffic, you are going to need to enlist the help of SEO experts. You can easily create a web design that is perfect for SEO and getting traffic to your site, which implements keywords and certain meta information that works. Web design is more than just a pretty face and requires so much more than that to work.
93% of all online experiences begin with an online search.
75% of users never scroll to Page 2.
70-80% of users ignore the Paid ads, instead clicking on the organic, or natural listings.
It is crucial that your website receives a proper SEO audit, which would identify all the ways your website may need SEO services — all through their search engine profile. This would include all coding, meta information and keywords for your website. This can be a great way to market your website that works and create a lasting impression on both your search engine results and your audience.
It is important to make sure that your website has a proper strategy to make sure that it will be successful. Your SEO team will make sure that you have the right tools that you need to succeed and work with you to create the perfect SEO plan for your individual business. If you have always wanted to get started with SEO and you don’t know where to start, our team can be there for you to get the job done.
By 2015, mobile users will exceed 1,000,000,000. Is your website mobile optimized?
It is very important to find keywords that are relevant to your online business and our SEO keyword search experts can find the right keywords for you to get the best business that you can get. While you may be able to guess your keywords, are they taking all matters into consideration? Are you looking at your competition and using them in keywords? Are you using the keywords correctly? Without SEO experts, you may not be experiencing the best out of your keywords and driving online traffic to your site
37% of Search Engine Users associate the #1 organic listing as the industry leader or “authority website”.
Writing can be a long, drawn out process that you just don’t have time for. Leave it up to the experts to create your SEO copywriting for your blog, site content, social media and more. You’re going to need someone who can write – and write a lot – because you need to keep your public up to date with your activities as well as include all your keywords.
Link building is very important and you need to implement it in your SEO if you are looking for the greatest success in advertising. Forget the software programs, you want to find a person or company who can do the job right. Link building varies depending on the plan that you wish to implement for your website. A reputable link building website will provide you so many options that will work for your Search Engine Optimisation.
For an SEO agency that works, Nip EYE Graphix can offer all the consulting, keyword and link building resources that you need. When searching online, you can find plenty of SEO consultants, but none compare to what we have to offer. For the best online traffic options, you can always count on our services to provide all the necessities and more to make your online business succeed. Trust Nip EYE Graphix for your next SEO plan to create the business of your dreams work online.
Whether your Personal Reputation or the Reputation of your Company, it can have a negative effect on you. If a simple Google Search for your name is bringing up negative information, this is a major problem. Closing your eyes and hoping things change, isn’t realistic. You have to take a very active role in defending your reputation online and the stats below will reinforce this for you.
Google doesn’t vet search results, they display the most relevant pages to the search.
1. 65% of Internet users see online search as the most trusted source of information about people and companies
2. 79% of consumers place equal weight on both online reviews and personal recommendations
3. 85% of consumers use the Internet for research before making a purchasing decision
4. 66% of all online harassment occurs on social media websites and apps
5. 70% of U.S. recruiters and hiring managers have rejected candidates based on information found online
6. 63% of consumers need to hear something at least three times before they believe it
7. 85% of U.S. recruiters and hiring managers say positive online content influences their hiring decisions
8. Of the 75% of U.S. adults who Google themselves, nearly half say the results aren’t positive
9. 81% of Internet users feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization
10. 75% of U.S. companies have formal policies requiring recruiters to research job applicants online
Your Reputation can cost you a lot!
Personal reputation is one thing, but imagine being a Plastic Surgeon with negative reviews on Google. This can cost you up to $100,000+ per year depending on the size of your practice.
What about an attorney missing out on those major cases because potential customers are scared off by those 4 yr old reviews that an ex-employee posted when they were terminated from your firm.
How we help?
Our Reputation Experts will start off by assessing the amount of work that needs to be done. The damage already done in the search engines and the difficulty involved in controlling the 1st Page of Google, Bing, and Yahoo. Regardless if you have a few negative pages or a lot, we can help.
As we begin the new year, the predictions, assumptions and insights have trickled their way into the mainstream with everyone in the digital industry speculating on what will be big in 2014.
While the fundamentals of good content will never change, many of the tactics, channels, and even the way people consume content will continue to evolve. So it makes sense to look at some of the key trends on the horizon for 2014 that are likely to directly affect your online content marketing initiatives, from strategic planning right down to how you execute and distribute your content.
But before we explore how you stay on top of (and leverage) upcoming trends, let’s take a quick look back at a few of the headlines from 2013:
Ninety-two percent of marketers are now using content marketing. Fifty percent of B2B marketers and 60 percent of B2C marketers are planning to increase their content budgets in the coming months.
Documenting your content marketing strategy has a major impact on your success. So what exactly do you need to know moving forward? Here’s a breakdown
1. Marketing team makeup
Traditional marketing roles are constantly being redefined, and one of the key roles marketing teams should be adding is a director of content. This phrase can be somewhat deceiving, as it requires that your entire marketing team (and organization, for that matter) has bought into content marketing. But for organizations where this is the case, you will need to designate someone whose sole responsibility is to drive your online content strategy forward and measure its impact on the overarching business goals.
The director of content’s role includes helping to shape and define the organization’s content marketing strategy, putting in place everything your business needs to execute. The person who fills this role must have:
Strong writing and communication skills
A good eye for visual content (even if they aren’t a designer)
A keen analytical mind (and the ability to really dig into data to find meaning and relevance)
An understanding of conversion optimization (i.e., they are able to distinguish between content that is written to be shared versus content written to generate leads)
The ability to think like a journalist, stay on top of current trends, and move quickly (more on this below) According to Forbes, the need for a director of content will not only become more apparent in 2014, but companies will be investing more time and budget toward content as a whole. This comes on the heels of a report released by HubSpot, which clearly shows that companies that define marketing and sales roles in relation to their online content marketing efforts have much lower acquisition cost than those that do not.
Bottom line: If you don’t clearly define organizational roles within the context of a well-thought-out online content marketing strategy, it’s going to cost you. Start with your marketing team and then expand to include your sales team. Define team members’ relationship to the content you’re putting out and what their role will be in creating, distributing, and following up on the results.
2. Responsive design will be a “must have” Forget about a mobile strategy — in 2014 content marketers will need an “everything” strategy that encompasses multiple channels at once. According to an IDC study, by 2017, 87 percent of internet device sales will be made up of smartphones and tablets. That’s only three years away — and without a strategy in place to address the online content consumption needs of your audience, you might as well be creating content in a silo with little hope of making it engaging and shareable.
But keep in mind this does not necessarily mean you need a native app. In fact, I would argue that you don’t need an app at all. The key takeaway here is to create a responsive experience for your audience. In one fell swoop, your online content should instantly be accessible and easy to navigate on any device — if it is, chances are that content will perform more successfully for your business.
For example, according to eConsultancy, brands such as Lovehoney, State Farm, and Bench all saw conversion rate increases of 56 percent or higher as a result of a newly implemented responsive design strategy. At Uberflip, we also saw an increase in conversions and other key engagement metrics when we moved from our old blog (which wasn’t responsive) to a responsive content hub.
Bottom line: Creating a responsive design experience for your online content channels (and all of your online properties) should be baked into your content planning processes. Every time a new online content asset, page, blog, or anything else is rolled out, design for and test it for every screen size. While this may involve a larger initial investment in terms of budget — and time — you’ll be setting your online content up for maximum consumption and discoverability moving forward.
3. Link earning will (eventually) trump link building Thanks to our friends at Google, the Hummingbird update means that search is beginning to shift, taking conversational language and context into account when ranking pages and providing results. Among other things, this means that synonyms will be part of the equation when delivering search results, hopefully putting badly written, keyword-overloaded online content to bed. (For more about SEO, link building and contextual search, here’s a great article featuring Rand Fishkin, who emphasizes the need for content marketers to stand out from the crowd — especially in the current search landscape. Smart marketers who focus on creating something new, something substantial will win out in the end.)
Bottom line: Every now and then, content marketers will need to invest in time-consuming, non-scalable pieces of “big content,” as they have the potential to outperform 100 smaller pieces of content you may have created with the same amount of time and budget. This might include comprehensive resources or guides, long-form or in-depth articles, or perhaps even a tool or app that also acts as a free resource for your audience.
4. Curation and custom content streams will take the spotlight The ability to curate the best content from multiple sources, creating highly targeted custom online content streams, will be easier than ever. Through the introduction of Twitter’s Custom Timelines, LinkedIn’s Showcase Pages, and other tools that help you organize and target content, marketers will be able to create online content for highly targeted segments of their audience.
This is an exciting shift in direction and has the potential to be a win-win scenario for brands and their customers. Rather than forcing your audience to sift through mounds of online content — or sending them to a single resource — brands can cherry-pick important online content pieces that tell a story, helping people find what they need (and steer clear of what they don’t).
Bottom line: Start to think about how your content fits together. We often create content about the same topic (or that appeals to the same persona) in various formats like blog posts, videos, and eBooks. These can easily be packaged together for a more informative and enriching experience. Here’s a great example of Carson Daly using Twitter’s custom timeline feature and another custom content stream built around a campaign targeted to HubSpot users.
5. Move over marketers — brand journalists are taking the reins Nothing speaks more to the blurring lines between content and journalism than the recent news that Yahoo has struck a deal with journalism icon Katie Couric as part of its growing content strategy. Moving forward, it wouldn’t be surprising to see content marketing roles lead by individuals with backgrounds in journalism, writing and storytelling, and information design.
One of the skills mentioned above when we spoke about hiring a director of content was the ability to “think like a journalist” — but where do we start? How can we create stories that everyone is itching to read?
One company that has done an exceptional job when it comes to branded content and storytelling is Coca-Cola. The company recently revealed its checklist for making sure every story is compelling and share-worthy:
Does it answer the “Why Should I Care” test?
Does it surprise you?
Does it have universal appeal?
Does it generate interest?
Is it new — something you haven’t seen before?
Is it different from what your competition is offering?
Is your content being measured systemically?
Note the last point about systemic measurement — something that most content marketers ignore. Through its “Expression of Interest” score (used to rank pieces based on popularity), Coca-Cola was able to identify that the No. 1 search term on its site was “Coca-Cola cake.” As a result, the company implemented a food filter and “cake” became the No. 1 category.
Bottom line: Starting today, you will need to start thinking like a journalist and achieve the results of a marketer. This boils down to understanding what compels people to act. Dig into your metrics, talk to your customers, ask members of your sales team about the most popular non-product-related questions they’re getting. When you know what your audience cares about, creating stories that resonate with them will become much easier.
If there’s one thing marketers know, it’s that this is a fast-moving industry, so staying on top of the rapid changes is crucial. The trends above might just be a sampling of what’s to come, but preparing for and adapting to them could make the difference between your brand succeeding and falling behind.
Overall, it’s clear that content marketing should no longer be considered an “additional” part of your marketing strategy — it’s an essential part of building brand awareness and loyalty, generating leads, and acquiring customers. Here’s to another great year!
I wanted to post this article so the average business owner can get an idea of what goes into ranking a website on Google. There are over 200 factors to consider. There are factors that carry a lot more weight than others, but they all carry some type of weight with Google. The majority of SEO companies do nothing but spam a bunch of links to your website, cross their fingers and hope that it works.
I am an individual that outranks entire SEO agencies in Dallas.
How do I do that?
1. Because I know what I am doing
2. I don’t outsource the work to India or Pakistan
3. I am an expert when it comes to On Page SEO. If you watch the video posted below you will see just how bad the “top” SEO companies in DFW are at on page optimization. If their own site isn’t on page optimized, do you think yours will be?
4. I understand how the Google Algorithm works
5. I take pride in the work I do. It’s more than just a paycheck to me. I feel a partnership with the companies that I rank in search engines.
Brian Dean is the founder of the popular SEO training blog, Backlinko.com. His site showcases insanely practical strategies that will help you generate higher rankings, more traffic and increased conversions.
Well today you’re in for a treat because I’ve put together a complete list.
“The difference between a domain that’s six months old verses one year old is really not that big at all.”.
In other words, they do use domain age…but it’s not very important.
2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.
3. Keyword As First Word in Domain: Moz’s 2011 Search Engine Ranking Factors panelists agreed that a domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain.
“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”.
5. Keyword in Subdomain Name: Moz’s panel also agreed that a keyword appearing in the subdomain boosts rank,
6. Domain History: A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.
7. Exact Match Domain: EMDs may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to the EMD update:
8. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”. Matt Cutts is quoted as stating at Pubcon 2006:
“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”
9. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.
17. Keyword Density: Although not as important as it once was, keyword density is still something Google uses to determine the topic of a webpage. But going overboard can hurt you.
18. Latent Semantic Indexing Keywords in Content(LSI): LSI keywords help search engines extract meaning from words with more than one meaning (Apple the computer company vs. the fruit). The presence/absence of LSI probably also acts as a content quality signal.
19. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between synonyms. May also act as a relevancy signal.
20. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize.
21. Duplicate Content: Identical content on the same site (even slightly modified) cannegatively influence a site’s search engine visibility.
22. Rel=Canonical: When used properly, use of this tag may prevent Google from considering pages duplicate content.
23. Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time as this takes into account server speed, CDN usage and other non HTML-related site speed signals.
24. Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption.
25. Recency of Content Updates: Google Caffeine update favors recently updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:
26. Magnitude of Content Updates: The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words.
27. Historical Updates Page Updates: How often has the page been updated over time? Daily, weekly, every 5-years? Frequency of page updates also play a role in freshness.
28. Keyword Prominence: Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal.
29. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal.
30. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. For example: consider a search for: “cat shaving techniques”. A page optimized for the phrase “cat shaving techniques” will rank better than a page optimized for “techniques for shaving a cat”. This is a good illustration of why keyword research is really, really important.
31. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google.
32. Outbound Link Theme: According to Moz, search engines may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.
33. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages in 2011 on whether or not this was important.
34. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well as the original or end up in their Supplemental Index.
35. Helpful Supplementary Content: According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.
36. Number of Outbound Links: Too many dofollow OBLs may “leak” PageRank, which can hurt search visibility.
37. Multimedia: Images, videos and other multimedia elements may act as a content quality signal.
38. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site.
39. Quality of Internal Links Pointing to Page: Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR.
40. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.
41. Reading Level: There’s no doubt that Google estimates the reading level of webpages:
But what they do with that information is up for debate. Some say that a basic reading level will help your page rank because it will appeal to the masses. However, Linchpin SEOdiscovered that reading level was one factor that separated quality sites from content mills.
42. Affiliate Links: Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site”.
43. HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that WC3 validation is a weak quality signal.
44. Page Host’s Domain Authority: All things being equal a page on an authoritative domain will higher than a page on a domain with less authority.
45. Page’s PageRank: Not perfectly correlated. But in general higher PR pages tend to rank better than low PR pages.
47. URL Path: A page closer to the homepage may get a slight authority boost.
48. Human Editors: Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.
49. Page Category: The category the page appears on is a relevancy signal. A page that’s part of a closely related category should get a relevancy boost compared to a page that’s filed under an unrelated or less related category.
50. WordPress Tags: Tags are WordPress-specific relevancy signal. According toYoast.com:
“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other”
51. Keyword in URL: Another important relevancy signal.
52. URL String: The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:
53. References and Sources: Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…”.
54. Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers.
55. Priority of Page in Sitemap: The priority a page is given via the sitemap.xml file may influence ranking.
56. Too Many Outbound Links: Straight from the aforementioned Quality rater document:
“Some pages have way, way too many links, obscuring the page and distracting from the Main Content”
57. Quantity of Other Keywords Page Ranks For: If the page ranks for several other keywords it may give Google an internal sign of quality.
58. Page Age: Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.
59. User Friendly Layout: Citing the Google Quality Guidelines Document yet again:
“The page layout on highest quality pages makes the Main Content immediately visible”
60. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains.
62. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites.
63. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Supposed bonus if your contact information matches your whois info.
64. Domain Trust/TrustRank: Site trust — measured by how many links away your site is from highly-trusted seed sites — is a massively important ranking factor. You can read more about TrustRank here.
65. Site Architecture: A well put-together site architecture (especially a silo structure) helps Google thematically organize your content.
66. Site Updates: How often a site is updated — and especially when new content is added to the site — is a site-wide freshness factor.
67. Number of Pages: The number of pages a site has is a weak sign of authority. At the very least a large site helps distinguish it from thin affiliate sites.
68. Presence of Sitemap: A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.
69. Site Uptime: Lots of downtime from site maintenance or server issues may hurt your ranking (and can even result in deindexing if not corrected).
70. Server Location: Server location may influence where your site ranks in different geographical regions. Especially important for geo-specific searches.
71. SSL Certificate (Ecommerce Sites): Google has confirmed that they index SSL certificates. It stands to reason that they’ll preferentially rank ecommerce sites with SSL certificates.
72. Terms of Service and Privacy Pages: These two pages help tell Google that a site is a trustworthy member of the internet.
73. Duplicate Meta Information On-Site: Duplicate meta information across your site may bring down all of your page’s visibility.
74. Breadcrumb Navigation: This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:
77. Site Usability: A site that’s difficult to use or to navigate can hurt ranking by reducing time on site, pages viewed and bounce rate. This may be an independent algorithmic factor gleaned from massive amounts of user data.
78. Use of Google Analytics and Google Webmaster Tools: Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rank by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referall traffic from your backlinks etc.).
79. User reviews/Site reputation: A site’s on review sites like Yelp.com and RipOffReport.com likely play an important role in the algorithm. Google even posted a rarely candid outline of their approach to user reviews after an eyeglass site was caught ripping off customers in an effort to get backlinks.
80. Linking Domain Age: Backlinks from aged domains may be more powerful than new domains.
81. # of Linking Root Domains: The number of referring domains is one of the most important ranking factors in Google’s algorithm, as you can see from this chart from Moz(bottom axis is SERP position):
82. # of Links from Separate C-Class IPs: Links from seperate class-c IP addresses suggest a wider breadth of sites linking to you.
83. # of Linking Pages: The total number of linking pages — even if some are on the same domain — is a ranking factor.
84. Alt Tag (for Image Links): Alt text is an image’s version of anchor text.
85. Links from .edu or .gov Domains: Matt Cutts has stated that TLD doesn’t factor into a site’s importance. However, that doesn’t stop SEOs from thinking that there’s a special place in the algo for .gov and .edu TLDs.
86. PR of Linking Page: The PageRank of the referring page is an extremely important ranking factor.
87. Authority of Linking Domain: The referring domain’s authority may play an independent role in a link’s importance (ie. a PR2 page link from a site with a homepage PR3 may be worth less than a PR2 page link from PR8 Yale.edu).
88. Links From Competitors: Links from other pages ranking in the same SERP may be more valuable for a page’s rank for that particular keyword.
89. Social Shares of Referring Page: The amount of page-level social shares may influence the link’s value.
91. Guest Posts: Although guest posting can be part of a white hat SEO campaign, links coming from guest posts — especially in an author bio area — may not be as valuable as a contextual link on the same page.
92. Links to Homepage Domain that Page Sits On: Links to a referring page’s homepage may play special importance in evaluating a site’s — and therefore a link’s — weight.
Which suggests that they do…at least in certain cases. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.
94. Diversity of Link Types: Having an unnaturally large percentage of your links come from a single source (ie. forum profiles, blog comments) may be a sign of webspam. On the other hand, links from diverse sources is a sign of a natural link profile.
95. “Sponsored Links” Or Other Words Around Link: Words like “sponsors”, “link partners” and “sponsored links” may decrease a link’s value.
96. Contextual Links: Links embedded inside a page’s content are considered more powerful than links on an empty page or found elsewhere on the page.
97. Excessive 301 Redirects to Page: Links coming from 301 redirects dilute some (or even all) PR, according to a Webmaster Help Video.
98. Backlink Anchor Text: As noted in this description of Google’s original algorithm:
“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”
Obviously, anchor text is less important than before (and likely a webspam signal). But it still sends a strong relevancy signal in small doses.
99. Internal Link Anchor Text: Internal link anchor text is another relevancy signal, although probably weighed differently than backlink anchor text.
100. Link Title Attribution: The link title (the text that appears when you hover over a link) is also used as a weak relevancy signals.
101. Country TLD of Referring Domain: Getting links from country-specific top level domain extensions (.de, .cn, .co.uk) may help you rank better in that country.
102. Link Location In Content: Links in the beginning of a piece of content carry slight more weight than links placed at the end of the content.
103. Link Location on Page: Where a link appears on a page is important. Generally, links embedded in a page’s content are more powerful than links in the footer or sidebar area.
104. Linking Domain Relevancy: A link from site in a similar niche is significantly more powerful than a link from a completely unrelated site. That’s why any effective SEO strategytoday focuses on obtaining relevant links.
105. Page Level Relevancy:The Hilltop Algorithm states that link from a page that’s closely tied to page’s content is more powerful than a link from an unrelated page.
106. Text Around Link Sentiment: Google has probably figured out whether or not a link to your site is a recommendation or part of a negative review. Links with positive sentiments around them likely carry more weight.
107. Keyword in Title: Google gives extra love to links on pages that contain your page’s keyword in the title (“Experts linking to experts”.)
108. Positive Link Velocity: A site with positive link velocity usually gets a SERP boost.
109. Negative Link Velocity: Negative link velocity can significantly reduce rankings as it’s a signal of decreasing popularity.
110. Links from “Hub” Pages:Aaron Wall claims that getting links from pages that are considered top resources (or hubs) on a certain topic are given special treatment.
111. Link from Authority Sites: A link from a site considered an “authority site” likely pass more juice than a link from a small, microniche site.
112. Linked to as Wikipedia Source: Although the links are nofollow, many think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines.
114. Backlink Age: According to a Google patent, older links have more ranking power than newly minted backlinks.
115. Links from Real Sites vs. Splogs: Due to the proliferation of blog networks, Google probably gives more weight to links coming from “real sites” than from fake blogs. They likely use brand and user-interaction signals to distinguish between the two.
116. Natural Link Profile: A site with a “natural” link profile is going to rank highly and be more durable to updates.
117. Reciprocal Links: Google’s Link Schemes page lists “Excessive link exchanging” as a link scheme to avoid.
118. User Generated Content Links: Google is able to identify links generated from UGC vs. the actual site owner. For example, they know that a link from the official WordPress.com blog at en.blog.wordpress.com is very different than a link from besttoasterreviews.wordpress.com.
119. Links from 301: Links from 301 redirects may lose a little bit of juice compared to a direct link. However, Matt Cutts says that a 301 is the similar to a direct link.
120. Schema.org Microformats: Pages that support microformats may rank above pages without it. This may be a direct boost or the fact that pages with microformatting have a higher SERP CTR:
121. DMOZ Listed: Many believe that Google gives DMOZ listed sites a little extra trust.
122. Yahoo! Directory Listed: The algorithm might also have a special place for the Yahoo! Directory, considering how long it’s been cataloging sites.
123. Number of Outbound Links on Page: PageRank is finite. A link on a page with hundreds of OBLs passes less PR than a page with only a few OBLs.
124. Forum Profile Links: Because of industrial-level spamming, Google may significantly devalue links from forum profiles.
125. Word Count of Linking Content: A link from a 1000-word post is more valuable than a link inside of a 25-word snippet.
126. Quality of Linking Content: Links from poorly written or spun content don’t pass as much value as links from well-written, multimedia-enhanced content.
127. Sitewide Links: Matt Cutts has confirmed that sitewide links are “compressed” to count as a single link.
128. Organic Click Through Rate for a Keyword: Pages that get clicked more in CTR may get a SERP boost for that particular keyword.
129. Organic CTR for All Keywords: A page’s (or site’s) organic CTR for all keywords is ranks for may be a human-based, user interaction signal.
130. Bounce Rate: Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to use their users as quality testers (pages where people quickly bounce is probably not very good).
131. Direct Traffic: It’s confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with lots of direct traffic are likely higher quality than sites that get very little direct traffic.
132. Repeat Traffic: They may also look at whether or not users go back to a page or site after visiting. Sites with repeat visitors may get a Google ranking boost.
133. BlockedSites: Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal.
135. Google Toolbar Data: Search Engine Watch’s Danny Goodwin reports that Google uses toolbar data as a ranking signal. However, besides page loading speed and malware, it’s not know what kind of data they glean from the toolbar.
136. Number of Comments: Pages with lots of comments may be a signal of user-interaction and quality.
137. Dwell Time: Google pays very close attention to “dwell time”: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. If people spend a lot of time on your site, that may be used as a quality signal.
139. Query Deserves Diversity: Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.
140. User Browsing History: Sites that you frequently visit while signed into Google get a SERP bump for your searches.
141. User Search History: Search chain influence search results for later searches. For example, if you search for “reviews” then search for “toasters”, Google is more likely to show toaster review sites higher in the SERPs.
142. Geo Targeting: Google gives preference to sites with a local server IP and country-specific domain name extension.
143. Safe Search: Search results with curse words or adult content won’t appear for people with Safe Search turned on.
144. Google+ Circles: Google shows higher results for authors and sites that you’ve added to your Google Plus Circles
146. Domain Diversity: The so-called “Bigfoot Update” supposedly added more domains to each SERP page.
147. Transactional Searches: Google sometimes displays different results for shopping-related keywords, like flight searches.
148. Local Searches: Google often places Google+ Local results above the “normal” organic SERPs.
149. Google News Box: Certain keywords trigger a Google News box:
150. Big Brand Preference: After the Vince Update, Google began giving big brands a boost for certain short-tail searches.
151. Shopping Results: Google sometimes displays Google Shopping results in organic SERPs.
152. Image Results: Google elbows our organic listings for image results for searches commonly used on Google Image Search.
153. Easter Egg Results: Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game (!). Shout out to Victor Pan for this one.
156. Authority of Twitter Users Accounts: It’s likely that Tweets coming from aged, authority Twitter profiles with a ton of followers (like Justin Bieber) have more of an effect than tweets from new, low-influence accounts.
157. Number of Facebook Likes: Although Google can’t see most Facebook accounts, it’s likely they consider the number of Facebook likes a page receives as a weak ranking signal.
159. Authority of Facebook User Accounts: As with Twitter, Facebook shares and likes coming from popular Facebook pages may pass more weight.
160. Pinterest Pins: Pinterest is an insanely popular social media account with lots of public data. It’s probably that Google considers Pinterest Pins a social signal.
161. Votes on Social Sharing Sites: It’s possible that Google uses shares at sites like Reddit, Stumbleupon and Digg as another type of social signal.
162. Number of Google+1’s: Although Matt Cutts gone on the record as saying Google+ has “no direct effect” on rankings, it’s hard to believe that they’d ignore their own social network.
163. Authority of Google+ User Accounts: It’s logical that Google would weigh +1’s coming from authoritative accounts more than from accounts without many followers.
164. Verified Google+ Authorship: In February 2013, Google CEO Eric Schmidt famously claimed:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”
Verified authorship may already be a trust signal.
165. Social Signal Relevancy: Google probably uses relevancy information from the account sharing the content and the text surrounding the link.
166. Site Level Social Signals: Site-wide social signals may increase a site’s overall authority, which will increase search visibility for all of its pages.
167. Brand Name Anchor Text: Branded anchor text is a simple — but strong — brand signal.
168. Branded Searches: It’s simple: people search for brands. If people search for your site in Google (ie. “Backlinko twitter”, Backlinko + “ranking factors”), Google likely takes this into consideration when determining a brand.
169. Site Has Facebook Page and Likes: Brands tend to have Facebook pages with lots of likes.
170. Site has Twitter Profile with Followers: Twitter profiles with a lot of followers signals a popular brand.
171. Official Linkedin Company Page: Most real businesses have company Linkedin pages.
172. Employees Listed at Linkedin: Rand Fishkin thinks that having Linkedin profiles that say they work for your company is a brand signal.
173. Legitimacy of Social Media Accounts: A social media account with 10,000 followers and 2 posts is probably interpreted a lot differently than another 10,000-follower strong account with lots of interaction.
174. Brand Mentions on News Sites: Really big brands get mentioned on Google News sites all the time. In fact, some brands even have their own Google News feed on the first page.
175. Co-Citations: Brands get mentioned without getting linked to. Google likely looks at non-hyperlinked brand mentions as a brand signal.
191. Meta Tag Spamming: Keyword stuffing can also happen in meta tags. If Google thinks you’re adding keywords to your meta tags to game the algo, they may hit your site.
Off Page Webspam Factors
192. Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of phony links.
193. Penguin Penalty: Sites that were hit by Google Penguin are significantly less visible in search.
194. Link Profile with High % of Low Quality Links: Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.
195. Linking Domain Relevancy: The famous analysis by MicroSiteMasters.com found that sites with an unnaturally high amount of links from unrelated sites were more susceptible to Penguin.
196. Unnatural Links Warning: Google sent out thousands of “Google Webmaster Tools notice of detected unnatural links” messages. This usually precedes a ranking drop, althoughnot 100% of the time.
197. Links from the Same Class C IP: Getting an unnatural amount of links from sites on the same server IP may be a sign of blog network link building.
198. “Poison” Anchor Text: Having “poison” anchor text (especially pharmacy keywords) pointed to your site may be a sign of spam or a hacked site. Either way, it can hurt your site’s ranking.
199. Manual Penalty: Google has been known to hand out manual penalties, like in the well-publicized Interflora fiasco.
200. Selling Links: Selling links can definitely impact toolbar PageRank and may hurt your search visibility.
201. Google Sandbox: New sites that get a sudden influx of links are sometimes put in theGoogle Sandbox, which temporarily limits search visibility.
202. Google Dance: The Google Dance can temporarily shake up rankings. According to aGoogle Patent, this may be a way for them to determine whether or not a site is trying to game the algorithm.
203. Disavow Tool: Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.
204. Reconsideration Request: A successful reconsideration request can lift a penalty.
About the Author
Brian Dean is the founder of the popular SEO training blog, Backlinko.com. His site showcases insanely practical strategies that will help you generate higher rankings, more traffic and increased conversions.
Here are 10 Do’s when it comes to your PPC campaign. See how you can pay less per click and get more conversions, call me.
Google AdWords is a great tool for advertisers since it allows you to drive relevant traffic to a website almost immediately. If your account is set up properly, this could mean more clients and more business.
However, conversions can be generated only if your campaigns are perfectly built. This article will focus on 10 things you absolutely must do in order to start off on the right foot.
1. Set Up a Proper Negative Keywords List
Everybody knows you have to set up a list of keywords to run your AdWords campaigns, but many tend to forget about the importance of negative keywords. They are fundamental in order to not waste money on irrelevant traffic.
Additionally, negative keywords tend to increase the CTR at the keyword level; therefore, your quality score will be higher. This will save you some extra bucks at the CPC level.
2. Include Your Top Keywords in the Tags of the Landing Page
Most of the time, keywords that are used in the headers, title tags and meta tags of a landing page tend to have a higher quality score than keywords that are not used in these parts of a page.
Having a better quality score will guarantee you more visibility, but also a strong competitive advantage compared to other businesses.
3. Test Ads to Maximize CTR and Conversion Rate
The only way to improve a campaign is to test its element over and over. The ads are, for sure, one of the most important parts you want to test.
The ideal way to get it done is to not mix too many tests at once. Rather, I would suggest you rotate the following:
Headline test: Test different headlines without varying other elements of the ad and find out which one performs best. Description line 1 test: What are the feature or benefits of your business? Test them in description line 1 and find out which one performs best for you! Description line 2 test: What are the calls to action you want to use? Test them here and find the most effective one. You can also test the display URL if you wish to find the perfect one. Once you’ve tested all elements, start a new test cycle and keep improving the results!
4. Connect Analytics to Your AdWords Account (and Vice Versa)
There are three simple reasons that should make this decision a no-brainer:
a. Google Analytics tells you the average time on site of your keywords. This is a great way to find out if a keyword that does not convert could still generate a sale via remarketing. This also helps you to decide whether to pause a keyword or not.
b. Google Analytics can give you the bounce rate of a given keyword. This is another element that can help determine whether to pause a keyword or not.
c. Determine whether your keywords are engaging users or not. For instance, you could find out how many pages people visit on average at a keyword level.
5. Group Your Keywords in Small Ad Groups
The smaller your Ad groups are, the easier it will be to create custom advertising messages and increase the CTR.
The goal of an advertiser should be to have a message that offers the perfect solution to a search. This is possible only with a targeted Ad groups strategy. Do not set up things in a rush; Make sure to take your time and segment your keywords as much as possible.
6. Use as Many Extensions as Possible
Google is giving more and more importance to extensions. To give you an example, site link performance now affects the way quality score influences the ad rank of your keywords. This means there is no good campaign if it’s missing extensions.
Having said that, make sure to set up:
Relevant site links extensions Call extensions Location extensions 7. Set Up the Basics for Remarketing
Just sending traffic to your site won’t be enough to be successful in the long term. People are going to compare your company to others, and you need to fight to be their first choice.
You might not start a remarketing campaign right away, but you certainly want to have the structure in place for when the right time comes.
8. Customize Your Bids After First Market Feedback
Each keyword has its own story. Therefore, you need to make sure to customize bids depending on several factors, such as:
Average position CTR Profitability Traffic you would like to get from a given term I would recommend testing automatic bidding only if you prefer not to analyze keyword performance yourself due to time limitations.
9. Customize Bids by Device
AdWords will automatically apply your bid both to desktop and mobile devices. However, most of the time a mobile click costs less than a desktop one. So, it might be convenient to customize bids accordingly.
This bid customization opportunity is usually overlooked, and it might end up costing your business precious money!
10. Landing Page Optimization
Modify the landing pages if they are not ready to maximize the effectiveness of your traffic. This means you might also consider testing several designs to find the one that converts the best. Do not underestimate the importance of landing pages in your conversion funnel.
Are there other tips you would recommend? What do you usually do when starting an AdWords campaign?
Rocco Alberto Baldassarre is the Founder and CEO of Zebra Advertisement, a results-oriented SEM consulting firm. Rocco consults companies with up to $5 million in PPC advertisement budgets, speaks three languages, and has recently been shortlisted as Young Search Professional of the Year by the 2013 European Search Awards and the 2013 U.S. Search Awards.