Local SEO Expert

Five signs your “Local SEO Expert” isn’t an Expert at all.

  • They put links back to their website in the footer of your website
  • Your website isn’t on the 1st page of Google
  • They push Paid Advertising more than Organic
  • They have been in the game for too long
  • They are limited in their knowledge

 

 

My name is Lukas Fanders (video seo expert) and I have been Freelancing for SEO Agencies for the past few years. I am the person that they pay when they need specialized knowledge, like Video ranking and On Page Optimization. I can tell you that I am astonished at the lack of knowledge that 90% of “SEO’s” have. I use the term very loosely because they know more about selling their services to you, than they could ever dream of knowing about ranking your website. Most know a lot about outsourcing backlinks to people in India for a few bucks, but little about the ranking algorithm used in Google. As Google moves more and more towards the technical side of website architecture and away from spam tactics, your website will lose rankings and traffic if you are dealing with this type.

What your business needs to rank locally in search engines:

Your website and Google Business page need to be optimized correctly to rank and drive customers to your business. Call us today (844) 600-5660

1. They put links back to their website in the footer of your website

This is, probably the single worst thing an SEO or Web Designer can do when they are working on your website.

Why is this so bad? Well let me explain.

Google doesn’t like what are called site-wide backlinks, What is a site-wide backlink? A site-wide backlink is a link that is present on every page of your website. It was used a lot to cheat the algorithms and sneaky, underhanded Web designers and SEO’s would put their link in the footer of a Website to steal the juice from a page. So they are using your juice to rank their page, never mind if it hurts your page.

(A sitewide backlink will negatively affect your entire website and hurt your rankings and traffic.)

What is juice?

Juice is the amount of power a website has to rank, for a particular keyword. Every backlink on your page that leads to another page is giving away your juice to the page it leads to. So for instance if you start with 100 in juice and you link out from one page on your site to one page on a different website, your link juice drops to say 90. If you have a link in the footer, that means every single page on your website is leaking juice to that page. Which is very bad for your rankings. It is making your entire website weaker in the eyes of Google. Now you may start to understand why you aren’t ranking for your keywords.

What makes it even worse?

What makes it even worse is if they use what is called “anchor text”. Let’s say that they want to rank for “Web Design Dallas”. They may put a link in the footer of your page that says “Web Design Dallas”. The problem with this, is that if your website isn’t about web design, Google considers that a non-relevant link. So Google will penalize your site for linking to non-relevant content. If you have any non-relevant links on your page, you should have them taken off immediately.
2. Your website isn’t on the 1st page of Google

If you are trying to rank for a local term and aren’t on the 1st page of Google, do you really think that person you hired is an expert? You have to understand that most agencies that rank for Video SEO terms, generally buy those rankings. They spend top dollar on links, that they are not going to buy to rank your website. So just because a website ranks well for SEO terms, doesn’t meant they will be able to rank your website. A better determining factor would be to look at their On Page Optimization.

3. They push Paid Advertising more than Organic

A good marketing strategy can include Pay per click and Search Engine rankings. Pay per click is not generally a good long term strategy for any business. It is a good indicator of specific terms that people are searching for but should definitely be used along with a plan to rank in Google for your target keywords. The wrong company will have you spending money forever using pay per click. Why pay for every click when you can set up a strategy to get those clicks for free. Simply by doing a little work.

4. They have been in the game for too long

I see a lot of SEO’s that started many years ago and still use those strategies. Search Engine Optimization is not like most industries. It is constantly evolving and changing. Most people would rather stick to the old strategies that once worked than learn the new ones that work now. What worked 10 years ago will get you thrown out of Google today. So it’s best to be very cautious of anyone that says they have been in the game too long. Usually they still have bad habits that they imagine work.

5. They are limited in their knowledge

Anything with an algorithm can be ranked in. Whether that be Google SEO, Youtube SEO, Facebook or Amazon to name a few. If the agency you are using only know how to rank in Google or even worse Google Places, be very cautious.When they are limited in their knowledge of different platforms they generally don’t understand how algorithms work. An algorithm is nothing more than a set of factors used to determine the best page to rank for the search being performed. Any website with a search bar has an algorithm.

 

 

There you have 5 good factors to determine if you are dealing with an expert, or being duped.

You are going to need an SEO audit

When you are looking to achieve a healthy website in terms of SEO, traffic and ads, you are going to need an SEO audit that works for you. An audit is performed by someone who is a professional in the field of SEO development, who can create a functional SEO plan that works for your website only. You can certainly find many automated SEO auditors online, but many of them simply tell you only part of a report and then try to scam you into buying more of their services. It is best to leave your SEO auditing up to a professional.

While you may have a web designer…they may not know the first thing about getting your site ranked as number one on Google

Many people think that most of their SEO depends on what content they put on their site, and they may not know the many tricks of the trade that can get them a proper rank in the search engines. A Dallas SEO Expert will let you know, that it is not just about content, but it is about the coding and what you can see beyond closed doors of your website. While you may have a web designer, they may not know the first thing about getting your site ranked as number one on Google or Yahoo searches. This is why we are here to help!

A SEO audit is crucial to your search engine ranking

A SEO audit is crucial to your search engine ranking as well as finding targeted customers that can find your business online no matter what they are searching. Get a professional and experienced SEO audit from our company and you will be forever impressed by the tricks and tips of the trade that your website might just be missing. Your SEO website audit will tell you exactly what you need to do as a site and business owner to fix your website to come out number on in search engines as well as the option of working with us for the best SEO experience for your website.

Video SEO Services

Convert like a Video Marketer with these tips

Video Marketing Dallas

To hear about our affordable monthly packages, Call us today (844) 600-5660

video marketing dallas

I know quite a bit when it comes to video marketing. This is my specialty. I have ranked some extremely competitive keywords in life insurance, lawsuits, title loans and tons of local terms.

The thing I like about video is that it engages the user. There is something about watching and hearing that puts trust in the heart of a consumer.

Testimonial videos are among the highest converting forms of marketing available. Recent polls have shown most people trust an online review as much as a personal recommendation.

They are much more likely to hit the first page of Google web search. They hit the first page faster than a website can. Some videos will hit the first page of Google in a week or less. Long tail keywords are much easier to target when it comes to video, or local business keywords. Check out this article about video marketing.


20 Big Video Marketing Statistics and What They Mean for Your Business

Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you sit up and take notice:

#1. 1.8 Million words equal 1 minute of videoyoutube seo expert dallas
That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.

Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.

When you look at it that way, online video marketing is the single most practical use for your marketing time and energy. Not convinced yet? Here are 15 more big video marketing numbers that should make you sit up and take notice.

video seo texasWhat’s The Market for Online Video?

#2. 45.4% view at least one video a month online
According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen. But what does that work out to in real numbers?

#3. 100 Million internet users watch online video every day.
That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.

#4. 90% of online shoppers said video is helpful in buying decisions
The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.

#5. 75% of Executives watch work related videos once a week
That’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:

#6. 50% watch business-related videos on YouTube

#7. 65% visit the marketer’s website after viewing a video

#8. 16 minutes and 49 seconds
According to comScore, that’s how much time the average user spends watching online video ads every month.

Takeaway: If you’re not using video marketing, you’re missing out on a huge market opportunity. It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch it. When you post an online marketing video to a business website, you’ve got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation. Your marketing video is a great way to get your elevator pitch out into the ether and let it reel in leads.

What’s the Payoff for Video Marketing Online?

8 Big Video Marketing Results Numbers

#9. 80% of watched a video on a website they visited
According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:

#10. 26% looked for more information about the subject of the video
#11. 22% visited the website named in the ad
#12. 15% visited the company represented in the video ad
#13. 12% purchased the specific product featured in the ad

#14. 64% are more likely to buy after watching a video
That’s how much more likely website visitors are to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.

Online Video Marketing Is Not Just for Retailers

#15. 403% more views for a Real Estate Listing with a video (quadruple your leads)
An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.

#16. 59% of Senior Executives would rather watch a video than read text
According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.

And It’s Not Just Online

#17. 96% increase in email click-through rate with video 
In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.

#18. 200% to 300% increase in click-through rate with explainer videos
The Forrester Marketing group surveyed businesses in 2010 and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.

#19. 75% decrease in email subscriber opt-outs when using an introductory email
Do your email subscribers drop like flies? Eloqua, an automated email marketing provider, noted that including video in an introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a relationship with prospects.

#20. 51% increase in conversion rates with email marketing
One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.

Takeaway: Video marketing increases sales and leads. If you’re not using video marketing, you’re losing customers to those who do. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate. Why would you leave all that value sitting on the table?

video seo agency dallasHow to Make Video Marketing More Effective

4 Big Numbers About User Engagement with Video Content

#1. 10 seconds

That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.

And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.

#2. 5 minutes

There’s good news, though. While desktop viewers tend to stick with videos for 2 minutes or less, mobile users seem to have a longer attention span. iPhone users tend to watch for about 2.4 minutes. Android users give a video three minutes to engage them and Symbian users stick around for just over 4 minutes. iPad users have the longest attention spans of all, sticking with a web video for an average of 5 minutes.

#3. 16%

That’s the percentage of YouTube videos that are embedded, linked or shared on Tuesdays between 11 a.m. and 1 p.m., according to Sysomos.

#4. 15 seconds
According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.

Takeaway: Effective video marketing has to be engaging right from the start, but how do you know where your video is going off the rails? That’s where video analytics comes in. Detailed video analytics will tell you who’s watching your video, how long they stay engaged and exactly where they click away. Armed with that information, you can sharpen your message and target it more precisely. If you haven’t started your own video marketing campaign, isn’t it time you jumped in with both feet? There’s nothing to lose and about 403% more profit just waiting for you.

To hear about our affordable monthly packages, Call us today (844) 600-5660

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Platinum : 25 hours of consulting, $999/month

Gold : 15 hours of consulting, $699/month

Local : 10 hours of consulting, $499/month

Consulting packages can be used for any of the services that we offer.

(Services are also available for a $150 hourly fee)

SEO Strategy Dallas | DFW SEO Strategy Expert

 

SEO Strategy Dallas In 2014 many things have changed in SEO. Gone are exact match keyword links and bad content. Rankings now require active participation.

SEO Strategy Dallas

An SEO strategy has many different aspects to it

After you have created your website which should be completely SEO oriented, it is time to begin to look into an SEO strategy. An SEO strategy has many different aspects to it, and it includes keyword research, advertising, and so much more. An SEO strategy needs to be a plan that you should keep in place with your business regardless of many factors – regardless to if you have keywords in your site, regardless to if you have coding that is SEO oriented – you still need to keep pushing your SEO in order to keep your site driving traffic. Search engines also pick up on dormant sites and they rank them lower. Your site needs to be fully functional, used by others and updated frequently in order to survive the search engine rankings.

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 A blog not only keeps your website fresh…it can also use all your keywords

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SEO Strategy Dallas