Local Search Engine Tips

When it comes to SEO or PPC many people feel more comfortable hiring someone in the same city as them.

I am located in the DFW area and would be happy to sit down with you to develop a winning strategy.

Matthew is pretty straight forward in the article. There isn’t any magic, just smart marketing.

Getting Started Promoting Your Local Business With Mobile Marketing

More people are now searching for local businesses on their smart phones than they are on their home computers. If you want to attract the most customers to your local business you need to make sure you are mobile friendly.

Here are some key elements to mobile local marketing:

You need to have a website or at least a landing page that is mobile optimized. Your webpage has to show up properly on the client’s mobile phone. If you have a Google Place Search page this is done for your already by Google. If you are hosting your website with WordPress there are plugins you can use which will detect if the visitor is a mobile visitor and direct him to the mobile version of your page.

Another element of an effective mobile marketing campaign are mobile coupons. These are coupons that people show from their mobile phones at your business to get the discounts of benefits of the coupon. Google Place Search allows you to create mobile coupons directly from their interface.

Your mobile site needs to be connected to Google Maps. People need directions to your business. This is vital for a local business. With your Google Place Search page your business is already synced with Google Maps.

Click to call. Your mobile page should be set up so that when the customer sees your phone number on your mobile page all he has to do is click the link and they will automatically be calling your business without having to dial. Google Place Search is already set up for click to call. If you are creating a special mobile landing page your mobile page creator will be able to create this for you.

SMS marketing is also very effective. People see their SMS messages. One strategy is to create a special SMS landing page where you offer the customer something of value in exchange for him giving you his mobile phone number. You can then send SMS messages with special promotions to those who have opted in to your SMS list.

Paid mobile advertising. It is great to have your mobile optimized Google Place Search Page attracting search engine traffic but what if you want to drive more traffic even quicker to your page? There are many options for paid mobile local advertising. The good news is that prices are lower on these type of advertising platforms than on Google Adwords.

Here are some tools which will help you build custom mobile landing pages:


If you are using WordPress here is a plugin which will help you create mobile optimized landing pages right from WordPress.
WordPress Mobile LP Plugin.

Another great idea to keep your local mobile customers coming back is to use create an app just for your business. Here are several sites which can help you accomplish this:


Once you have creating your mobile landing pages you will need traffic. If you want to get traffic now you have the option of purchasing specific mobile local traffic. Here are some sources for this type of traffic:

Google Adwords Express
Yahoo Mobile
MSN Adcenter

These ideas should give you a good start on your mobile local advertising campaigns. As always your comments are appreciated.

Thank you,

Matthew Meyer


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SEO Strategy Dallas | DFW SEO Strategy Expert


SEO Strategy Dallas In 2014 many things have changed in SEO. Gone are exact match keyword links and bad content. Rankings now require active participation.

SEO Strategy Dallas

An SEO strategy has many different aspects to it

After you have created your website which should be completely SEO oriented, it is time to begin to look into an SEO strategy. An SEO strategy has many different aspects to it, and it includes keyword research, advertising, and so much more. An SEO strategy needs to be a plan that you should keep in place with your business regardless of many factors – regardless to if you have keywords in your site, regardless to if you have coding that is SEO oriented – you still need to keep pushing your SEO in order to keep your site driving traffic. Search engines also pick up on dormant sites and they rank them lower. Your site needs to be fully functional, used by others and updated frequently in order to survive the search engine rankings.

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 A blog not only keeps your website fresh…it can also use all your keywords

One part of an SEO strategy Dallas might be to have a blog. A blog not only keeps your website fresh and recirculating in the search engines, but it can also use all your keywords. Another example of SEO tactics that can go in a plan is using your competition as a resource. You can use their keywords, even just the title of their site, to create an SEO strategy that works. There are many different methods to creating an SEO plan and your SEO consultant will be the one that you should work with to create a plan that is perfect for you and your business.

SEO Strategy Dallas

Why do people fear Google?

If you do things right, you won’t have to fear Google updates. Your site will go up in the rankings with each update. Check out this article.

Some business owners and marketing managers may feel reluctant to get involved with SEO after their site has been affected by Google algorithmic updates. Of course you have to question what was done in the past in order to find a solution for the future.

But websites that refuse to implement SEO strategies going forward almost guarantee themselves to fail online and become a victim of the times.

Below are a few points to help you get over your fear of algorithm updates and do SEO the right way.

Diversify Your Strategy

SEO is the combination of elements that will help your website perform in search engines. Google doesnt just consider your links and on page optimization when generating search results. They consider the quality of your landing page, how easy it is to navigate your website, relevancy and uniqueness of your content and much more. You cannot put all your focus on links, especially in this post penguin era. You cannot have tunnel vision when it comes to your search strategy. Diversifying your SEO strategy mitigates risk.

Long-term Mentality

Sure its possible to get a website ranking for keywords within a few weeks, especially if you are willing to take risks. But dont expect that site to be ranking forever. Most business owners do not want to take big risks and potentially have their website on Googles naughty list. Quality SEO does not mean quick rankings. You have to be willing to fully trust your SEO teams long-term plan to continually do what is right.

Give Google What They Want

You have to give Google reasons to prefer your site over the sites you are competing with. If you have a reason to implement schema on your site, do it! If you have not uploaded a sitemap to webmaster tools, do it! Every little detail counts, and the more reasons you give Google to notice the good things your site does, the better.

Think of the search results of your favourite keyword as the 100M dash. Only a few milliseconds can separate the gold medal winner from lets say the 4th position. You must do all that applies to your site to have the best chance of performing well within search engines. Having just the slightest edge on your competitor in certain aspects can make the biggest difference. It all adds up.

Do It For The User, Not The Crawler

When link building, you must be responsible and ask yourself if the intention of the link you are posting is for a visitor of the website or is it for a crawler. If you are link building on sites that dont have many visitors than you may be barking up the wrong tree. Same applies for your content and on page optimization. Yes it is important to include keywords within those elements for the crawler to see, but the focus should be on engaging the person who is reading your content.

Algorithm updates will continue to happen for the foreseeable future. It is not about gaming the system and tricking the crawler, its about giving them what they want. You mustnt put all your eggs in one basket. There are a variety of ways to help your website have strong search engine performance. As long as there are search results, the search engine will be wondering what the best sites to display are. There will always be ways to affect the algorithm in a positive manner.

Read more: http://www.searchenginepeople.com/blog/125-seo-fear.html#ixzz3AAz198Z4

Mobile Web Design Trends 2015

When it comes to mobile web design in 2014, there are some trends you need to take into consideration.

Here are some of the latest mobile website design trends that can give your mobile strategy a kick-start in 2014:

#1. The simplistic approach

Whether you call it modern or simplistic. This trend is becoming more and more evident in 2014. When you are having a site designed you want to focus on a few things.

Lightweight sites are quickly becoming popular due to changes in the Google algorithm that base rankings on the speed of your site. You want your site to load in 3 seconds or less, the faster the better. Any website that takes longer than 3 seconds to load is going to cut into your bottom line.

#2. Infinite scrolling technique

Infinite scrolling wasn’t created with mobile, but it certainly has become popular with mobile design. This will save your visitors from having to click through a bunch of menus to get to your different posts or pages.

#3. Video media

Video has a very high conversion ratio as oppose to other forms of media. Testimonial videos from past customers are some of the highest converting sales platforms you can have. Most people don’t want to read all day. They like pictures and they love video. Proper video embedding can also result in your video showing up in search results. YouTube videos are over 50 times more likely to show up on the first page of Google for a keyword, than a website. If you have stayed away from video, now is the time to use this high converting sales medium. We specialize in everything from video production to video optimization.

There you go with the top trends of mobile websites for 2014. These are the trends being talked about by the industry experts. Give me a call today to see how you can get your website set up with the best practices for 2014.

SEO Expert Dallas

Can an SEO agency be held liable for bad results?

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Suing Your SEO: Can An Agency Be Held Liable For Poor Results?

Today’s SEO agency article is brought to you by the good folks at search engine land. Another very informing article.

It was only a matter of time before a lawsuit was filed against a search engine optimization agency for failing to deliver.

Last week, the legal marketing industry was aTwitter (and aFacebook and even aPlus) with news that law firm Seikaly & Stewart had filed a lawsuit against The Rainmaker Institute seeking a return of their $49,000 in SEO fees and punitive damages under civil RICO (read: mobsters and racketeering — more on that later).

To the best of my knowledge, this is the largest and most public legal imbroglio involving aggressive performance claims, angry clients, SEO agencies and black hat tactics.

To date, clients caught up in agency black hat shenanigans (JC Penney, anyone?) have expeditiously swept the news under the rug as soon as possible.

Internal marketing departments, and their close cousins in PR, are only too eager to avoid public discussion from a lawsuit that would paint them as at best entirely ignorant and at worst entirely complicit with short term black hat search practices.

Full disclosure: I know Stephen Fairly at the Rainmaker Institute and have spoken about SEO at many of his events in the past (gulp).

Everyone outside of legal must understand that the industry has gone to great (and excessively overreaching) lengths in attempts to legislate away the ambulance-chasing lawyer stereotype.

Are SEOs Responsible For Outcomes?

When it comes to marketing, attorneys generally have their hands extremely tied due to restrictive regulations on legal advertising, though restrictions do vary from state to state.

The introduction of online marketing into the mix has further complicated things — existing regulations do not always have clear applications for online marketing, and regulators are still in the process of putting together advertising guidelines for this new frontier.

The Rainmaker Institute has gone to great lengths to not only educate, but to encourage marketing of legal services. I stand behind the notion that marketing is good for the industry as it brings attorneys closer to people who really need help.

I commend Fairley for being instrumental in making this happen. But, did he go too far? And is this a precedent where SEO agencies are on the hook for tactics and performance in search? And, what about this racketeering thing?

RICO Racketeering?

While I don’t want to go too deeply into the legality of things, RICO (short for Racketeer Influenced and Corrupt Organizations Act) was created in 1970 to help close loopholes protecting the leaders of organized crime for the actions of their group — like a mob boss ordering a hit, for example.

Seems a far cry from link building, so I asked some lawyers: Dan Kalish from the employment firm HKM explained that Rainmaker’s actions would need to be seen as a “broad, interstate scheme, involving several victims and spanning several years.”

Seth Price described the racketeering claim as “a creative attempt to get a simple contract dispute from state arbitration into federal court.” (For a full legal counterpoint, try this piece by Clay Hasbrook.)

Let’s dig into the complaint itself:

The Rainmaker Institute disclaimed all liability for lack of success of its efforts . . . The action is based on the fact that, at the time that the defendants were promoting this marketing scheme to the Victim Firms, they knew that the techniques they proposed to use were in violation of the guidelines already well-established and published by Google.

This begs the question for all agencies: does knowingly violating Google guidelines open agencies up to lawsuits? Let’s be honest, if that were the case, more than a few of my search friends would have found themselves in court already. Even really bad tactics work (for some period of time). And of course, Google’s guidelines change, and tactics become outdated.

Marketing Is A Crapshoot

Remember when boldfaced text was a genuine indicator of what a page was about? Or when (genuine) blog comments were a good authority signal? Or, more recently, over-optimized anchor text links? Marketing is still a crapshoot — TV, billboards, super bowl ads, skywriting and SEO. Holding any advertising agency responsible for what does and doesn’t work is sour grapes from a bitter client.

Everyone involved in marketing channels on the client side knows that their primary function is to assess not only the marketing channel in question, but also the projected outcomes of that channel.

My two experiments in TV advertising have been utter failures, but suing Comcast would be an asinine response. Yet, that is what S&S is doing. This is the heart of the problem for the law firm in this case — essentially, they are saying, “We bought something that was widely recognized by everyone (but us) to be ineffective.” And like the JC Penney marketing department, S&S was either extraordinarily ignorant or has some serious (but informed) buyer’s remorse.

The scorn among the legal blogosphere has been evenly meted out between plaintiff and defendant. (From my experience, the only thing blogging lawyers hold in higher contempt than meritless lawsuits are SEO consultants.)
From the acrid eloquence of Scott Greenfield:
… And were Seikaly & Stewart victimized by Fairley’s unkept promises?

It’s beyond ironic that a firm seeking to buy its way to prominence from a marketeer complains that it was out-deceived. It’s not that they have no cause of action, having paid a pretty sweet sum to the Rainmaker Institute and gotten bupkis in return, but that when someone seeks to game the system and got played in return, it’s just awfully hard to feel badly about the whole thing . . . Plus, it’s always fun to see the imaginative uses to which civil RICO is put.

The final obvious result, of course, is that no search agency in their right mind will ever want Seikaly and Stewart on their client roster.

However, the SEO cynic in me hopes there is another angle: this could be nothing more than an extremely clever, sophisticated, premeditated (and genuine) link building exercise orchestrated by a genius law firm marketing intern.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

About The Author: Conrad Saam is the founder of Atticus Marketing – a search agency dedicated exclusively to the legal profession. Prior to Atticus, Conrad ran marketing for Urbanspoon and the legal directory Avvo, which rose from concept to market leader under his watch.

This wasn’t about any agency in Dallas, but nevertheless it’s good to check into any Dallas SEO agency you plan on hiring.

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